Privacy Fort Furniture

Orwell by Goula Figuera is a Comfy Couch that Playfully Promotes Privacy

Goula Figuera, a Barcelona-based design studio founded by Pablo Figuera and Álvaro Goula, has designed a playful couch that promotes privacy. It is essentially a day bed that can be converted into a fun pillow fort for those who are looking to escape into a well-deserved sanctuary. Although Goula Figuera clearly designed it with adults in mind, it is a piece of furniture that will be equally attractive to children.

Dubbed Orwell, Goula Figuera's fort-inspired couch was named after the author of '1984' for good reason. The designers write, "The name references the original idea of the product which was to recapture that intimacy which can sometimes be lost, even within our own homes." If anything, Goula Figuera reminds people to take a moment to sit back, relax and enjoy the moment.

Privacy-promoting Furniture
Designing furniture that promotes privacy and creates a personal sanctuary within the home.
Convertible Day Beds
Creating versatile day beds that can transform into different configurations, such as pillow forts, to cater to various needs and preferences.
Playful Design for Adults
Developing furniture designs that incorporate a sense of playfulness and whimsy to appeal to adult consumers.

Industries Being Reshaped

Furniture Design
Opportunity for furniture designers to create innovative and functional pieces that prioritize privacy and adaptability.
Home Decor
Incorporating playful and interactive elements into home decor items to enhance the consumer experience and provide unique design options.
Childhood Products
Adapting privacy-oriented furniture concepts to cater to children by creating fun and secure personal spaces within the home.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 87%
Freshness 8%

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