Stüssy launches a collection of GORE-TEX lined designs that add to the brand's ongoing seasonal drops following up its Fall 2020 unveiling. The capsule is made up of three items -- this includes a lightweight zippered jacket, trousers to match, and a bucket hat in the same style as well.
All of the designs are designed to be weatherized and entirely waterproof, optioned in two colorway options. The tonal options include either blue or gray and is made from the GORE-TEX 2L material along with the 50D poly-spun yarn for softness. The designs are all detailed with branded embroidery details reading "STUSSY INTERNATIONAL" along the upper left chest area and "GORE-TEX" on the right arm.
Image Credit: Stüssy
Why This Trend Is Growing
- GORE-TEX Lined Streetwear
- Opportunity for fashion brands to collaborate with performance material brands to create weatherproof and waterproof designs.
- Weatherized Apparel Capsules
- Opportunity for brands to release limited-edition collections of weatherproof clothing for various seasons.
- Branded Embroidery Details
- Opportunity for fashion brands to incorporate custom embroidery details to enhance brand identity and exclusivity.
Industries Being Reshaped
- Fashion
- Fashion brands can explore collaborations with performance material brands to create innovative and weatherproof apparel.
- Outdoor Gear
- Companies in the outdoor gear industry can expand their product lines by incorporating GORE-TEX lining in their designs.
- Accessories
- Accessory brands can design and release weatherproof accessories like bucket hats to cater to the growing demand for functional yet stylish products.
