Consumers have long used YouTube as a roundabout way to listen to their favorite music (regardless of whether or not they're interested in the accompanying video), so Google's YouTube Music is a new platform that gives the people what they want. The service is being positioned as a premier streaming service, with both a free and a paid subscription tier.
Google's YouTube Music is structured in a similar way to competitors like Spotify. There's an ad-supported tier that will be completely free to use, and the paid version will be ad-free. The paid subscription service for YouTube Music is slated to start at a cost of $9.99 per month. What separates the platform from competitors is that it has the power of YouTube built in, with music videos integrated into the app.