The new Google Maps location update is similar to the company's past venture Latitude, and allows users to share their location to simplify social interactions.
The update comes as location-sharing continues in popularity online, with more and more consumers and social media users being likely to publicly declare their location histories on a variety of different platforms. With this decreased focus on location privacy, the Google Maps location update comes at an opportune time for the company. The update lets Google Maps tell users' friends where they are, and gives them directions to their location. It also allows users to pick a particular friend to share their location with long-term.
This new Google Maps update has a practical function that allows users to socialize, without having to take the small extra step of inputting directional instructions.
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