Jam-Filled Sponge Cake Bites

Mrs Crimble's Gooey Strawberry Jammy Sponges have made their debut from the Ecotone UK-owned gluten-free bakery brand as its latest treat that embraces everyday indulgence. The treat features individually wrapped sponge cakes that will reveal a rich strawberry-flavored filling upon being eaten to balance out the textures, while also offering a well-formed flavor profile. The treat responds to the popularity of gluten-free baked goods and comes in boxes with five servings to maximize consumer ability to keep them on hand at all times when cravings hit.

Brand Manager Katie Penn commented on the new Mrs Crimble's Gooey Strawberry Jammy Sponges saying, "There is something particularly indulgent about having a cake with a delicious gooey centre and strawberry is consistently one of the most popular flavours in the cake category. The individually portioned pack, wrapped for convenience and ideal for on-the-go occasions, is squarely aligned with where snacking demand is heading. We know that our gluten-free shoppers will love this addition to the range and are confident the launch will build incremental sales.”