Cravings' Strawberry Mochi Pancake & Waffle Mix Makes a Chewy Treat
Laura McQuarrie — May 30, 2025 — Pop Culture
References: cravingsbychrissyteigen & nosh
Cravings' new Strawberry Mochi Pancake & Waffle Mix puts a playful, fruity twist on its bestselling Buttermilk Mochi Pancake & Waffle Mix. This colorful, springtime recipe made with real strawberries is non-GMO, made with gluten-free ingredients and without artificial flavors, and it only calls for a few fresh ingredient additions—eggs, milk and butter—to create light, fluffy, chewy pancakes or waffles.
Consumers can’t get enough of mochi and foods with unique textures that deliver soft bites that turn familiar favorites especially sensorial. With this baking mix from the award-winning food and lifestyle brand from New York Times bestselling cookbook author Chrissy Teigen, a classic breakfast and brunch staple is reinvented, heightening the eating experience through texture as much as taste.
Consumers can’t get enough of mochi and foods with unique textures that deliver soft bites that turn familiar favorites especially sensorial. With this baking mix from the award-winning food and lifestyle brand from New York Times bestselling cookbook author Chrissy Teigen, a classic breakfast and brunch staple is reinvented, heightening the eating experience through texture as much as taste.
Trend Themes
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Texture-driven Culinary Innovation — The desire for unique, soft-textured foods is reshaping consumer expectations and culinary creations, opening pathways for novel product offerings.
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Gluten-free Indulgence — The rising demand for gluten-free options highlights opportunities to innovate in traditional comfort foods without sacrificing flavor or texture.
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Fruity Flavor Fusion — Combining classic recipes with fruity flavors offers an opportunity to redefine staple food items, catering to adventurous palates.
Industry Implications
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Gluten-free Food Manufacturing — This industry is seeing increased investment in alternatives to traditional wheat-based products, aiming to attract health-conscious and gluten-sensitive consumers.
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Specialty Baking Mixes — As consumers seek convenience coupled with gourmet experiences, the specialty baking mix segment is expanding with inventive new formulas.
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Textured Snack Foods — Manufacturers are exploring new formulations to meet the demand for snacks that offer intriguing, pleasant textural sensations.
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