The Goodhood Spring/Summer 2010 lookbook shot by Viktor Vauthier sets a simple yet stylish tone for the line whose clothing exudes those same qualities.
Viktor Vauthier captures the two models in photos that have a very candid feel, and since the Goodhood Spring/Summer 2010 line features clothing for real life, it works perfectly. Striped tees, pants and sweatshirts are the standout pieces in the collection.
Implications - In today's contemporary society, there IS increased importance placed on capturing or displaying genuine images. A company or brand can capitalize on this consumer desire for authenticity by featuring advertising that highlights candid images or shows "regular" people enjoying the product they are advertising. By attaching reality to the brand, the company stands a better chance of connecting with consumers on a real, emotional level.
Hipster Pillow Fight Fashion
More Stats +/-
78 Hipster Lifestyle Innovations
Hipster Fashion Fails
Acid-Wash Hipster Looks
Outlandish Hipster Shoots
Summer Hipster Fashion
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.