Starbucks' New Golden S’mores Coffee is Like Summer in a Cup
Katherine Pendrill — June 13, 2019 — Lifestyle
Starbucks is about to give consumers a whole new way to enjoy their favorite summer treat with the launch of the new Golden S’mores Coffee. While fans can get their s'mores fix in-stores with the return of the S'mores Frappuccino, they can now enjoy the delicious taste of s'mores and coffee at home too.
Starbucks' new Golden S’mores Coffee is a flavored blond roast that is intended to channel the flavors of everyone's favorite campfire treat. According to the packaging, the "flavored coffee has toasted marshmallow, melted chocolate, and honey graham notes" and is made from 100 percent, high-quality Arabica beans. As Starbucks puts it, "Each cup celebrates the flavors of warm summer nights," making it the perfect choice for lazy long weekends.
Image Credit: Starbucks.
Starbucks' new Golden S’mores Coffee is a flavored blond roast that is intended to channel the flavors of everyone's favorite campfire treat. According to the packaging, the "flavored coffee has toasted marshmallow, melted chocolate, and honey graham notes" and is made from 100 percent, high-quality Arabica beans. As Starbucks puts it, "Each cup celebrates the flavors of warm summer nights," making it the perfect choice for lazy long weekends.
Image Credit: Starbucks.
Trend Themes
1. S'mores-flavored Coffee - Disruptive innovation opportunity: Create new flavored coffee options that mimic popular desserts or treats.
2. Blond Roast Coffee - Disruptive innovation opportunity: Develop unique blends or roasts of coffee that cater to specific flavor profiles or preferences.
3. At-home Coffee Experience - Disruptive innovation opportunity: Design convenient and high-quality coffee products that can be enjoyed at home, replicating the café experience.
Industry Implications
1. Coffee Industry - Disruptive innovation opportunity: Create new coffee flavors, blends, and experiences to engage consumers and differentiate from competitors.
2. Food and Beverage Industry - Disruptive innovation opportunity: Explore cross-industry collaborations to develop unique and enticing flavor combinations in various food and beverage products.
3. Consumer Goods Industry - Disruptive innovation opportunity: Develop innovative packaging and branding strategies to enhance the at-home coffee experience and increase consumer engagement.
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