'Ornamented Life' Makes Chips Part Of Your Crockery Is

 - Mar 28, 2009   Updated: Jun 22 2011
References: cakeheadlovesevil
Danish designer, Ornamented Life, has found a solution to all that beautiful, but cracked, China you have. Taking chipped and cracked dinnerware, this design team paints the chipped areas gold and turns the imperfection into a design feature.

This is a super cool idea! I love it as I get really fed up when I chip plates or cups. Why is it always your favourite that gets damaged anyway?

Implications - With many consumers within today's society still recovering from the recent economic downturn, it is often a challenge for consumers to market new products. Companies that are able to transform old and useless items into functional and aesthetically pleasing ones will appeal to many consumers. For frugal consumers, the feeling that something is new is almost as good as the real feeling.