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Restorative Golden Beverages

Peet's Coffee is Introducing a Golden Tonic with Turmeric & Ginger

— January 6, 2021 — Lifestyle
This winter, Peet's is bringing back its Golden Latte and introducing a new Golden beverage with the Golden Tonic. Like the Golden Latte (which can be enjoyed hot or iced) with turmeric, honey, ginger, steamed mink and hand-pulled espresso, the Golden Tonic plays with similar ingredients and can also be enjoyed at different temperatures. The new Golden beverage combines Smooth Mighty Leaf Green Tea Tropical with earthy turmeric, yuzu citrus, ginger and honey.

Peet's 2021 Winter Beverages can be enjoyed alongside other new menu additions like nourishing, warm and savory yet light breakfast frittatas. With these food and beverage products, Lori Fulmer, Senior Food R&D Manager, says: "As consumers becoming increasingly focused on making careful dietary choices, we want to provide foods that match their values."

Image Credit: Peet's Coffee
Trend Themes
1. Restorative Beverages - Peet's Coffee is leading the trend for restorative beverages with the introduction of Golden Tonic and Golden Latte that contain superfood ingredients like turmeric, ginger, and honey to offer health benefits.
2. Functional Ingredient - The rise of functional ingredients in food and beverages is evident with Peet's Coffee Golden Beverages that use superfood ingredients like turmeric, ginger, and honey to offer both flavor and health benefits.
3. Functional Tea - Peet's Coffee is introducing functional tea with the combination of Smooth Mighty Leaf Green Tea Tropical with turmeric, yuzu citrus, ginger, and honey, which represents an opportunity for other tea makers to experiment with functional ingredients in their blends.
Industry Implications
1. Coffee and Tea Shops - Coffee and tea shops can take inspiration from Peet's Coffee and experiment with superfood ingredients in their beverage offerings to expand their menu lineup and attract health-conscious consumers.
2. Health Food Retail - Health food retailers can capitalize on the trend for restorative beverages and functional foods by offering products with superfood ingredients such as turmeric, ginger, and honey that have both taste and health benefits, as evident in Peet's Coffee new Golden Tonic and Golden Latte.
3. Food Ingredient Suppliers - Food ingredient suppliers have an opportunity to supply ingredients like turmeric, ginger, and honey, which are becoming increasingly popular because of their health benefits and ability to enhance the flavor of food and beverages, as seen in Peet's Coffee's Golden Beverages.
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