Ideas
Explore the world's #1 largest database of ideas and innovations, with 466,927 inspiring examples.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,437 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,437 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 466,927 cutting edge ideas.

Surprise-Filled Pencil Cases

Keycraft's GoGoPod is Packed with Back-to-School Stationery

— July 11, 2019 — Life-Stages
Inspired by the kind of excitement that can be generated by surprise-inside collectible toys, Keycraft launched its GoGoPod Surprise Pencil Case capsule, which is filled with useful back-to-school goods. The unboxing experience involves removing the wrapper and opening the capsule into two parts to reveal 14 pieces of novelty stationery products like pencils, pencil toppers and more. As well as serving as a fun kind of packaging, the capsule can also be used as a storage pencil case. Due to the nature of the surprise-inside product from Keycraft, the contents of the pencil case can vary, making it possible for friends to swap the items they receive from the case.

While surprise-inside toys are popular among kids, this concept is now also being introduced to other categories for youth products.
Trend Themes
1. Surprise-inside Packaging - Disruptive innovation opportunity: Explore the use of surprise-inside packaging in various industries to enhance the unboxing experience and create engagement with consumers.
2. Novelty Stationery Products - Disruptive innovation opportunity: Develop unique and novelty stationery items that can be packaged in surprise-filled cases to appeal to younger consumers and create excitement around back-to-school shopping.
3. Product Customization and Swapping - Disruptive innovation opportunity: Implement a system that allows consumers to customize and swap the contents of surprise-filled cases, fostering a sense of community and social interaction.
Industry Implications
1. Toy and Collectible Industry - Disruptive innovation opportunity: Incorporate surprise-inside packaging to existing toy and collectible products, offering a unique and engaging experience for children and collectors alike.
2. Stationery Industry - Disruptive innovation opportunity: Introduce surprise-filled pencil cases and other stationery products with novelty elements to attract younger consumers and differentiate from traditional school supplies.
3. Subscription Box Industry - Disruptive innovation opportunity: Create subscription services that provide surprise-filled stationery products on a regular basis, offering a curated and exciting experience for subscribers.
5.3
Score
Popularity
Activity
Freshness