Inspired by the kind of excitement that can be generated by surprise-inside collectible toys, Keycraft launched its GoGoPod Surprise Pencil Case capsule, which is filled with useful back-to-school goods. The unboxing experience involves removing the wrapper and opening the capsule into two parts to reveal 14 pieces of novelty stationery products like pencils, pencil toppers and more. As well as serving as a fun kind of packaging, the capsule can also be used as a storage pencil case. Due to the nature of the surprise-inside product from Keycraft, the contents of the pencil case can vary, making it possible for friends to swap the items they receive from the case.
While surprise-inside toys are popular among kids, this concept is now also being introduced to other categories for youth products.