Sweden-based esports organization Godsent is renewing its partnership with battery company GP Batteries. The duo will continue to work on activations, social media content, and more. The two businesses previously said that Godsent's jerseys would include the GP Batteries logo and that its Swedish headquarters will now be known as the GP Godsent Gaming Centre.
While no details on the partnership's expansion have been confirmed, interested parties can expect to see more from Godsent and GP Batteries in the future.
The collaboration, which was established in 1964 and is situated in Hong Kong, is the company's sole significant esports activation. Matias Riihijärvi also confirmed that the pair will “activate GP as a partner with the Godsent Swedish CS:GO team, as well as work on continuous visibility and campaigns with Nordic gaming influencers on Twitch.”
Image Credit: Godsent, GP Batteries
What's Driving This Trend
- Esports Partnerships
- Collaborations between brands and esports companies present opportunities for expansion and mutual growth.
- Branded Apparel in Esports
- Brands can leverage long-term partnership deals that showcase their logos on esports team jerseys, merchandise, and accessories for high visibility and brand recognition.
- Esports and Social Media
- Social media collaborations between esports teams and brands can drive engagement and brand awareness among younger audiences.
Who This Affects Most
- Battery Manufacturing
- By partnering with an esports team, battery manufacturers can create unique advertising opportunities that reach a new and diverse audience.
- Apparel and Merchandise Manufacturing
- Esports team partnerships give apparel and merchandise companies opportunities to expand their reach and market their products to an evergrowing industry.
- Social Media Marketing
- Social media companies can use the rapidly growing esports industry as an avenue to attract new users and drive engagement with their current ones.
