Creative agency Braind has designed these glowing cocktail labels for Proshyan Brandy Factory's 'HookUp' vodka-based beverage. Each label actually glows in the dark, making it a playful accessory in clubs, bars and late-night eateries.
In the light, these glowing cocktail labels are white with black sketches of tiny aliens and monster doodles covering the entire cocktail can or bottle. When the lights are out and the darkness sets in, the labels immediately change and the once black sketches turn a vivid green, pink, red or purple neon hue depending on the drink flavor. The once white label changes to pure black.
Each can or bottle has a single colored logo on the front that matches its glowing color and reflects the flavor of either lime, cherry, melon or banana strawberry.
What Makes This Trend Stand Out
- Glow-in-the-dark Packaging
- The use of glow-in-the-dark labels on beverage packaging adds a playful and attention-grabbing element to the nightlife scene.
- Interactive Packaging Design
- The incorporation of interactive elements, such as glow-in-the-dark labels, in packaging design enhances consumer engagement and brand experience.
- Personalized Branding
- Matching the glowing label colors to specific drink flavors allows for personalized branding and differentiation in the crowded beverage market.
Sectors Adopting This
- Alcoholic Beverages
- Alcoholic beverage companies can utilize glow-in-the-dark packaging to create unique and captivating experiences for consumers in bars and clubs.
- Nightlife and Entertainment
- Incorporating glow-in-the-dark labels on beverages can enhance the overall visual appeal and fun-factor of nightlife venues, attracting more customers.
- Consumer Goods
- Integrating interactive elements, like glow-in-the-dark labels, in packaging design can create a distinctive and memorable brand identity, boosting consumer interest and loyalty.
