Direct-to-consumer women's razor brand Billie leaned into nostalgia for the creation of its 90s-inspired color-blocked DreamPop razor and is taking a similar approach with its new Glow razor. The glow-in-the-dark razor boasts a clear color in the daylight and takes on a greenish hue in the dark, which is sure to remind Millennials of the star-shaped stickers that they had decorating their room as a child.
While it's not likely that people will actually be using the limited-edition razor handle and magnetic holder in the dark, it is undeniably novel and Billie's customers are eager to get their hands on the product. The all-new Glow razor is the newest option when ordering Billie's affordable starter kit.
Image Credit: Billie