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Hershey's Launched Its Newest Ice Breakers as an Edible Glitter Gum

 - Apr 6, 2018
References: hersheys & globenewswire
Hershey's 'Ice Breakers Ice Cubes Glitter Gum Summer Snow Cone' is an all-new product that is being touted as the "first-of-its-kind, glitter-sprinkled gum in the US."

The unique new kind of chewing gum is made with edible glitter and a cherry snow cone taste for a chilly, refreshing summer flavor. To maximize the amount of sparkle that's included with each chew, the individual chewing gum cubes are each coated with a light dusting of the edible glitter product.

As 2018 has been called "the year of glitter" by some who recognize that consumers are looking to add a bit of sparkle to everything from their fashion to their food and drinks, the shimmering new chewing gum product will only be available for a limited time in the summer this year.