Glidden Colorfully Celebrates Their Launch With Gratis Paint

 - Jun 25, 2009   Updated: Mar 28 2011
References: news.prnewswire
Glidden paint is giving customers a free quart of paint from June 25-July 2, 2009, an offer announced in celebration of their nationwide launch.

The company is actually letting customers choose from a whopping selection of 282 Glidden paint colors!

It looks like this promotion is a hit, as people are frantically searching this offer to get more details online.

Implications - During a recession, consumers are trying to save money in any way they can. Freevertising is an excellent promotional technique for businesses to reach a customer base in this economic environment; consumers get to try a product for free, and companies are able to get the word out about their brand.