Glidden paint is giving customers a free quart of paint from June 25-July 2, 2009, an offer announced in celebration of their nationwide launch.
The company is actually letting customers choose from a whopping selection of 282 Glidden paint colors!
It looks like this promotion is a hit, as people are frantically searching this offer to get more details online.
Implications - During a recession, consumers are trying to save money in any way they can. Freevertising is an excellent promotional technique for businesses to reach a customer base in this economic environment; consumers get to try a product for free, and companies are able to get the word out about their brand.
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