This Glamour Italia October 2013 editorial is a seriously fun mash-up of different styles and prints coming together for fall.
Shot by photographer Sandra Dulermo, the series features model Jessica Pitti as its versatile fashion muse. The model goes from gothic punk in one photo to chic rock princess in the next, proving that she can pull of just about anything. She sports a blue 'fro which then swiftly changes to sleek and slicked back. Prints like leopard and plaid also appear in the shoot, further adding to the mix and match styling of the images. Her punk princess look is finished off with some thick dark eyeliner.
Inspiring with its spontaneous experimentation of fashion, the Glamour Italia October 2013 series lets everyone know that anything can be in style as long as you rock it.
Why This Trend Is Growing
- Versatile Fashion Muse
- Disruptive innovation opportunity: Create fashion campaigns that showcase models with the ability to transform their look instantly, appealing to a wider range of consumer preferences.
- Mix and Match Styling
- Disruptive innovation opportunity: Develop fashion apps that provide personalized styling recommendations based on combining different prints, styles, and patterns.
- Spontaneous Experimentation of Fashion
- Disruptive innovation opportunity: Launch a clothing rental service that allows customers to try out new and unique fashion styles without committing to a purchase.
Industries Being Reshaped
- Fashion Modeling
- Disruptive innovation opportunity: Integrate AI technology to create virtual fashion models that can change their appearance, offering greater flexibility and diversity in the modeling industry.
- Fashion Retail
- Disruptive innovation opportunity: Implement augmented reality (AR) in dressing rooms to enable customers to mix and match virtual outfits, enhancing the shopping experience.
- Fashion Rental
- Disruptive innovation opportunity: Utilize blockchain technology to enable a transparent and secure rental platform for fashion items, offering customers peace of mind and increasing trust in the rental process.
