'Glamour Casting Cinderella' by Tom Watson Shows the Modern Princess

 - Feb 13, 2010   Updated: Jun 22 2011
References: edsonwilliams & behance.net
We've seen several clever twists on modern fairytale princesses, and 'Glamour Casting Cinderella' by Tom Watson takes the high fashion angle. Watson is a part of Creative Collective, and this shoot pits Cinderella as a model.

Dressed in a number of designer pieces fit for a magazine spread, the model in 'Glamour Casting Cinderella' by Tom Watson definitely looks the part. See more fairytale features below.

Implications - For any company that is trying to establish a personal connection with consumers, few gimmicks are better than investing in advertising that references a cultural touchstone, preferably of their youth. By associating their brand with a memorable pop culture moment or series, the brand embeds warm feelings of good memories in consumers.