'Glamour Casting Cinderella' by Tom Watson Shows the Modern Princess
We've seen several clever twists on modern fairytale princesses, and 'Glamour Casting Cinderella' by Tom Watson takes the high fashion angle. Watson is a part of Creative Collective, and this shoot pits Cinderella as a model.
Dressed in a number of designer pieces fit for a magazine spread, the model in 'Glamour Casting Cinderella' by Tom Watson definitely looks the part. See more fairytale features below.
Implications - For any company that is trying to establish a personal connection with consumers, few gimmicks are better than investing in advertising that references a cultural touchstone, preferably of their youth. By associating their brand with a memorable pop culture moment or series, the brand embeds warm feelings of good memories in consumers.
Dressed in a number of designer pieces fit for a magazine spread, the model in 'Glamour Casting Cinderella' by Tom Watson definitely looks the part. See more fairytale features below.
Implications - For any company that is trying to establish a personal connection with consumers, few gimmicks are better than investing in advertising that references a cultural touchstone, preferably of their youth. By associating their brand with a memorable pop culture moment or series, the brand embeds warm feelings of good memories in consumers.
