The Givenchy Tag Collection consists of bags for men that have been designed with high-fashion aesthetics in mind as well as bold graphics to make them anything but minimal.
The bag collection includes a bum bag, messenger and duffle that are all boldly branded with oversized text to clearly communicate the high-end nature of the accessory to onlookers. This speaks to the resurgence of blatant branding where fashion companies are openly covering merchandise with their name to let consumers proudly wear their fashion choices on their sleeve.
The Givenchy Tag Collection is available now for purchase after being debuted on the runway by the brand for part of its Spring/Summer 2019 collection to make them the must-have accessories for the upcoming season.
Image Credit: Givenchy
Why This Trend Is Growing
- Blatant Branding
- Fashion companies are openly covering merchandise with their name to let consumers proudly wear their fashion choices on their sleeve, creating an opportunity for disruptive innovation in marketing strategies.
- Bold Graphics
- The use of bold graphics in high-fashion accessories is becoming increasingly popular, creating an opportunity for disruptive innovation in graphic design and printing industries.
- Resurgence of Accessory Bags
- The resurgence of accessory bags in fashion reflects a growing trend of practicality meeting style, creating an opportunity for disruptive innovation in the luggage and travel industry.
Industries Being Reshaped
- Fashion and Apparel
- Fashion companies can take advantage of the trend of blatant branding by incorporating bolder and more eye-catching graphics into their collections.
- Printing and Graphic Design
- The trend of bold graphics in high-fashion accessories presents opportunities for the printing and graphic design industries to explore new techniques and technologies.
- Luggage and Travel
- The resurgence of accessory bags in fashion presents opportunities for the luggage and travel industry to design and market more stylish and functional products to meet consumer demand.
