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Edgily Fractured Fashion Ads

The Givenchy Fall 2012 Campaign Stars Punk Princess Stella Tennant

— June 22, 2012 — Fashion
The Givenchy Fall 2012 campaign may be edgily fractured in a number of places, but that doesn't mean the outfit featured in the photoshoot cannot be appreciated in its fullest. In fact, the fractures impose multiple images positioned into one, giving its audience multiple views of the same ensemble. In this case, model Stella Tennant is clad in dress fitting for a punk princess.

Captured by photography duo Mert Alas and Marcus Piggott, the Givenchy Fall 2012 campaign will also star Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott and Rodrigo Braga, although those images have not yet been released. Each and every one of them were styled by the talented Carine Roitfeld.
Trend Themes
1. Fractured Fashion - Disruptive innovation opportunity: Explore the use of fractured imagery in fashion campaigns to create unique and attention-grabbing visuals.
2. Punk Princess Style - Disruptive innovation opportunity: Tap into the punk princess fashion trend by designing edgy and rebellious clothing pieces that appeal to a younger audience.
3. Creative Fashion Photography - Disruptive innovation opportunity: Experiment with unconventional and visually captivating photography techniques to elevate fashion campaigns and attract consumer attention.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Incorporate unconventional and edgy elements in fashion advertising campaigns to break through the clutter and create a lasting impact on consumers.
2. Fashion Design - Disruptive innovation opportunity: Embrace the punk princess aesthetic by designing clothing that combines elements of punk and royalty, catering to the evolving tastes of the fashion-forward consumer.
3. Photography - Disruptive innovation opportunity: Push the boundaries of fashion photography by experimenting with fractured and visually striking techniques to showcase garments in an unconventional and captivating way.
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