Introducing the Very Delicate Givenchy Dance Perfume
References: givenchy & sassisamblog
The house Givenchy is one of fashion's biggest names and in 2011, it will be introducing a new perfume called 'Givenchy Dance.' The color of the fragrance is a light pink that is said to take inspiration from someone who had just danced and their faces is flushed with a pinkish color.
The ad campaign's tag line is simply, "Dance with Givenchy." Givenchy Dance is expected to have notes of ylang-ylang flower, jasmine, apple and orange blossom. The model in the ad is Kelsey Van Mook who looks graceful as she dances.
The ad campaign's tag line is simply, "Dance with Givenchy." Givenchy Dance is expected to have notes of ylang-ylang flower, jasmine, apple and orange blossom. The model in the ad is Kelsey Van Mook who looks graceful as she dances.
Trend Themes
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Feminine Shimmer Fragrances — The trend of using visually appealing packaging and ads in perfume is growing.
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Ylang-ylang and Jasmine Notes — Perfume brands are exploring using ylang-ylang and jasmine notes in their fragrances for their popularity amongst consumers.
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Inclusive Ad Campaigns — Brands are striving to use inclusive models and taglines in their ad campaigns to appeal to a wider range of consumers.
Industry Implications
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Fragrance Industry — There are opportunities for disruptive innovation in creating new fragrances with unique ingredients and packaging to stand out in the crowded market.
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Fashion Industry — Fashion brands can collaborate with fragrance companies to create perfumes that match their clothing lines and create a cohesive brand image.
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Advertising Industry — There is an opportunity for disruptive innovation in creating more inclusive ad campaigns to appeal to a wider range of consumers and create a positive brand image.
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