The house Givenchy is one of fashion's biggest names and in 2011, it will be introducing a new perfume called 'Givenchy Dance.' The color of the fragrance is a light pink that is said to take inspiration from someone who had just danced and their faces is flushed with a pinkish color.
The ad campaign's tag line is simply, "Dance with Givenchy." Givenchy Dance is expected to have notes of ylang-ylang flower, jasmine, apple and orange blossom. The model in the ad is Kelsey Van Mook who looks graceful as she dances.
What Makes This Trend Stand Out
- Feminine Shimmer Fragrances
- The trend of using visually appealing packaging and ads in perfume is growing.
- Ylang-ylang and Jasmine Notes
- Perfume brands are exploring using ylang-ylang and jasmine notes in their fragrances for their popularity amongst consumers.
- Inclusive Ad Campaigns
- Brands are striving to use inclusive models and taglines in their ad campaigns to appeal to a wider range of consumers.
Sectors Adopting This
- Fragrance Industry
- There are opportunities for disruptive innovation in creating new fragrances with unique ingredients and packaging to stand out in the crowded market.
- Fashion Industry
- Fashion brands can collaborate with fragrance companies to create perfumes that match their clothing lines and create a cohesive brand image.
- Advertising Industry
- There is an opportunity for disruptive innovation in creating more inclusive ad campaigns to appeal to a wider range of consumers and create a positive brand image.
