The Givenchy Beauty House on Roblox is a Festive Virtual Escape
Laura McQuarrie — December 10, 2022 — Marketing
References: fashionunited.uk
The Givenchy Beauty House opened its doors earlier this year on Roblox and now, metaverse users are invited to tap into the spirit of the holiday season by exploring the brand's own take on a Winter Wonderland. This metaverse space brings the beauty brand's 2022 holiday collection to life within a cozy chalet and snow-capped surroundings.
Upon entering the virtual space, visitors are greeted by a small Husky, and they have the ability to customize their avatar with five new festive looks, including the new Le 9.08 Givenchy multi-finish eyeshadow palette.
As well as being able to explore products, players can also strike a pose on the skating rink and participate in a frosted 4G treasure hunt for their chance to win virtual rewards like silver padded earmuffs inspired by the packaging for the Prisme Libre and Le Rouge Interdit fragrances.
Upon entering the virtual space, visitors are greeted by a small Husky, and they have the ability to customize their avatar with five new festive looks, including the new Le 9.08 Givenchy multi-finish eyeshadow palette.
As well as being able to explore products, players can also strike a pose on the skating rink and participate in a frosted 4G treasure hunt for their chance to win virtual rewards like silver padded earmuffs inspired by the packaging for the Prisme Libre and Le Rouge Interdit fragrances.
Trend Themes
1. Virtual Beauty Metaverses - The success of Givenchy's beauty metaverse on Roblox shows the potential for other beauty brands to create immersive digital experiences for customers.
2. Immersion Through Gamification - The combination of products and interactive in-game elements such as treasure hunts and customization creates a unique opportunity for brands to engage with customers in an innovative way.
3. Seasonal Virtual Celebrations - Givenchy's Winter Wonderland experience demonstrates the potential for brands across industries to create festive virtual spaces to celebrate holidays or special events with customers worldwide.
Industry Implications
1. Beauty and Cosmetics - The Givenchy Beauty House's success on Roblox opens up opportunities for other beauty and cosmetics brands to create virtual experiences that promote their products and increase customer engagement.
2. Gaming and Entertainment - The combination of beauty and fashion products with interactive in-game elements demonstrates the potential for gaming and entertainment industries to expand into the world of immersive shopping experiences.
3. Retail and E-commerce - The ability to customize avatars and interact with products within a virtual space provides new opportunities for retailers and e-commerce businesses to engage with customers in a unique way and promote their products.
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