Similar to the Kids Help phone in North America, Denmark's GirlTalk ad campaign aims to make girls aware of a resource for their questions. The campaign features pink posters with symbols in the middle and words with question marks at either end of the page.
For example, one has a picture of a triangle in the center. On one end the word is "geometry?"; flipped upside down the word says "waxing?" The Girltalk ad campaign is meant to draw attention to the website, which is a haven for "girls between 12-14, and need someone to talk to."