Girl's Eye View Marketing Team of Teenage Girls
More Stats +/-
Top 65 Kids Ideas in July
Luxe Black Knit Bodysuits
Cordless DIYer Glue Guns
Palm-Sized Body Analysis Devices
Thematic Family Travel Totes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Girl's Eye View Marketing Team Of Teenage Girls
- By: Jeremy GutscheNov 20, 2005
This April a team of eight young women met with the marketing team of Virgin mobile to pitch their services as an innovative ad firm. The group, Girl's Eye View, teamed up with ad firm 3iYing, to push the idea that most ad firms are out of sync with how to connect with young woman. They argued that magazine's like CosmoGIRL were 'out of sync with the 21st century girl'. The group is working with an industrial design firm, Smart Design, to help create its own line of innovative products. In just 10 months, the young team has derived innovative ways to sell everything from condoms and lingerie to food. They call their ideas "Girl Made, Girl Approved". Check out the Business Week article to learn more....