In an effort to help them win a majority in the Senate election this fall, the National Republican Senatorial Committee (NRSC) created an 8-bit video game starring an elephant named Giopi.
Called Mission Majority, the object of the browser-game is to help Giopi collect every golden key in order to advance to the next level and eventually unlock the Senate for the Republicans. However, stopping you from achieving your goal are the job-destroying Taxers, which you'll need to avoid or jump on top of to "suppress their high taxes." In order to begin helping Giopi in his quest, you need to provide your e-mail, Google or Facebook information; leading many to conclude that the Mission Majority game is just a pretext for the NRSC to get valuable contact information.
With President Obama's reelection team having used video games in the past, it would appear that video games are being viewed as a viable campaign tool to reach younger voters.
What Makes This Trend Stand Out
- Campaign Video Games
- Creating video games as a campaign tool is a disruptive innovation opportunity for political candidates.
- Gamification in Politics
- Using gamification techniques in political campaigns can engage younger voters and increase participation.
- Data Collection Through Games
- Using games as a means to collect contact information can be a disruptive innovation opportunity for political organizations.
Sectors Adopting This
- Political Campaigns
- Political campaigns can explore using video games and gamification to attract and engage voters.
- Digital Marketing
- The use of games as a tool for data collection presents an innovative opportunity for digital marketing strategies.
- Gaming Industry
- Collaborating with political organizations to develop campaign video games can be a new market opportunity for the gaming industry.
