The Smashburger Gingerbread Holiday Shake is a new milkshake from the brand that is focused on providing festive consumers with an alternative way to enjoy the flavors of the season. The milkshake is achieved with a base of creamy Häagen Dazs vanilla ice cream that has been blended with real pieces of gingerbread cookies. This positions the milkshake as being a high-quality treat for consumers to pick up when craving ice cream, but who are in search of a more seasonal flavor to enjoy.
The Smashburger Gingerbread Holiday Shake is being launched only for the holidays and is available now at participating locations nationwide, but only through December 31, 2020. The treat has a suggested price point of $5.99, which could vary depending on the location.
Image Credit: Smashburger
Key Themes Behind This Trend
- Seasonal Flavor Milkshakes
- Brands can create limited-edition, seasonal milkshakes to attract consumers looking for unique and festive flavors throughout the year.
- Real Ingredient Blended Milkshakes
- Creating milkshakes with real chunks of cookies, fruit or nuts can enhance the taste and quality of the shake, providing a better treat to consumers.
- Limited-time Offerings
- Brands can drive urgency and excitement by offering limited-time milkshakes that are only available for a short period of time, creating a sense of exclusivity and encouraging consumers to act fast.
Where This Applies
- Fast Food
- Fast food chains can offer unique milkshake flavors to compete with other brands and provide customers with something new and exciting.
- Ice Cream
- Ice cream shops can expand their offerings by creating a selection of seasonal milkshakes that incorporate popular flavors of the season, attracting new customers and providing repeat business.
- Beverage
- Beverage brands can venture into the milkshake market and produce unique and delicious shakes with limited edition flavors, enticing new and existing customers with something different.
