Wanting to document red heads before they go extinct, Nurit Benchetrit took on a ginger portrait photo series in the The Beautiful Gingers Project.
This simple yet poignant project draws attention to the fact that people with ginger hair, commonly referred to as gingers, may be disappearing from out world.
Only 1% of the world’s population is ginger—and according to researchers, within 50 years the ginger population may be extinct—which makes them unique and intriguing, and this ginger portrait photo series shows us just that.
“Gingers recieve different attitudes from society due to their visual characteristics. I’m trying to investigate why gingers are so special and intriguing. In my project I photographed almost 150 ginger people of all ages. I’m trying to express the unique character and beauty of each of the subjects,” says Benchetrit.
This Ginger Portrait Photo Series is Poignant and Aspirational
1. Ginger Hair Preservation - Opportunity to develop products and services that cater to the unique needs and interests of the ginger population to preserve and celebrate their identity.
2. Diversity and Inclusion in Beauty - Opportunity to promote diversity and inclusivity in the beauty industry by featuring more representation of redheads in advertising, marketing, and product development.
3. Genetic Research and Conservation - Opportunity to invest in genetic research and conservation efforts to better understand the genetics of red hair and potentially preserve the redhead gene.
1. Beauty and Personal Care - Red hair-specific hair care products, makeup, and fashion lines that cater to the unique needs and preferences of redheads.
2. Photography and Art - Collaborations with photographers and artists to create platforms and exhibitions that showcase the beauty and diversity of redheads.
3. Biotechnology and Genetics - Investment in genetic research and conservation efforts to better understand the redhead gene and potentially develop genetic preservation techniques.