In Finland there is a bus company that allows riders to pay for a fare with a gingerbread cookie during the holidays. The company named 'Matkahuolto' makes it fun and easy to travel during the holidays. It also serves a good cause since it prevents people from drinking and driving.
This promotion went viral as people started tweeting '#piparilippu' meaning 'cookie ticket' on Twitter. The promotion then lead to disappointment due to a shortage of free tickets from the company as their actual holiday pass. This creative idea would have been more successful and practical if gingerbread cookies were replaced with another item such as charity goods.
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