One's enjoyment of the food and drinks served during a flight can be significantly altered by suppressed taste receptors and to remedy this, Pickering's Gin created a special Gin Flight. In partnership with British Airways, the brand also created Pickering's British Airways Centenary Gin to celebrate a milestone for the airline.
The pocket-sized Gin Flight has been specifically created for in-flight enjoyment and promises to taste just as good in the sky as it does on the ground. Pickering's Gin also notes that the gin's "tasting notes shift the higher you fly."
Inside the special edition Gin Flight, people will find Pickering's Original 1947 Gin paired with the British Airways Centenary Gin and Pickering's Gin, a London Dry style gin.
What's Driving This Trend
- In-flight Alcohol Kits
- An opportunity for brands to create more pocket-sized, travel-friendly alcohol kits specifically created for in-flight consumption.
- Suppressed-receptor-friendly Food and Drinks
- An opportunity for brands to cater to suppressed taste receptors on flights by creating food and beverage products that taste just as good in the air as they do on the ground.
- Milestone Celebratory Products
- An opportunity for brands to create special edition products to celebrate company milestones and anniversaries, such as Pickering's British Airways Centenary Gin.
Who This Affects Most
- Alcohol and Beverage
- Brands in the alcohol and beverage industry can create more travel-friendly products for in-flight consumption.
- Food Industry
- Brands in the food industry can create products that cater to suppressed taste receptors on flights.
- Corporate Gifting Industry
- Opportunity for brands to create special edition products to celebrate company milestones and anniversaries, such as Pickering's British Airways Centenary Gin, which can be given as corporate gifts.
