The Gillette ProGlide ad campaign is hilariously clever. In each print ad, layer after layer of a character (such as a prisoner and gentleman) is shed until even his or her coat of hair is gone thanks to the Gillette ProGlide razer. With the tagline, 'Take it all off,' it really makes you want to see the person after the fact.
Conceived and executed by New York-based ad agency BBDO, the Gillette ProGlide ad campaign shows just how effective this razor is. The campaign was art directed by Cesar Finamori, copywritten by Kara Goodrich and photographed by Billy Siegrist.
I have to say that the bear character is my favorite from the entire Gillette ProGlide ad campaign.
Why This Trend Is Growing
- Layer-shedding Ad Campaigns
- Opportunity for brands to create clever print ads that engage consumers by gradually shedding layers to highlight a product's effectiveness.
Industries Being Reshaped
- Advertising
- Ad agencies can leverage layer-shedding campaigns to showcase their creativity in print ads.
- Personal Care
- Razor brands like Gillette can use layer-shedding campaigns to emphasize the smoothness and effectiveness of their products.
- Photography
- Photographers can explore layer-shedding concepts to create visually striking images for advertising campaigns.
