Top model Gigi Hadid recently bared it all for a tasteful photoshoot and cover of the iconic Vogue France publication in which the millennial celebrity discusses what it is like to be such a strong social media influencer and force in the fashion industry at such a young age.
The cover features Hadid posing tastefully with her legs crossed and cupping her chest while seated on a wooden crate. The model is subtly done up with a smokey eye, bangles, hooped earrings and heels while the photos are shot in black and white. The cover focuses on showing Hadid from a candid and natural perspective as she is raw and bare on the cover without any clothes and minimal makeup -- mirroring her authentic social media presence.
There will be two different covers available to the public in March including the nude version and a dressed-up alternative.
Key Themes Behind This Trend
- Authenticity in Advertising
- The use of raw and natural photographs promoting an authentic and genuine appearance is a disruptive innovation opportunity for fashion and beauty brands looking to connect with younger customers.
- Embracing Social Media Influencers
- Increasingly incorporating social media influencers like Gigi Hadid into marketing campaigns and brand strategies is a trend in the advertising and fashion industry that offers disruptive innovation opportunities for other brands to follow.
- Diversifying Marketing Campaigns
- Diversifying advertising campaigns using unconventional techniques like featuring models in raw and minimalistic photoshoots presents disruptive innovation opportunities for fashion and beauty brands seeking to stand out in a crowded marketplace.
Where This Applies
- Fashion
- The trend towards showcasing models in authentic and natural photographs offers disruptive innovation opportunities for the fashion industry to further connect with consumers and stand out in a competitive market.
- Beauty
- The use of stripped-down, natural makeup looks and raw photographs in advertising and marketing campaigns provides disruptive innovation opportunities for beauty brands trying to appeal to younger consumers and stand out in a crowded marketplace.
- Photography
- The trend towards minimalistic and raw photoshoots presents disruptive innovation opportunities for photographers seeking to break into the commercial photography industry and cater to clients interested in a natural and genuine aesthetic.
