Dominos Australia welcomed the summer months on the continent with a gigantic pizza that was deemed undeliverable. The offering was introduced on social media with the tag of '#OfficialPizzaOfSummer.' It boasts four, differently flavored and "fully-loaded" quarters — one of a classic Pepperoni, the second one of Supreme, the third is the BBQ Meatlovers, and the final quarter boasts the Hawaiian.
There are a few consequences of the impracticality of this gigantic pizza offering. For one, delivery is unavailable, hence, za-lovers need to travel to a Dominos location to pick up their ambitious order. Secondly, participating locations are limited to only two orders daily and customers need to call a minimum of 24 hours ahead to order the gigantic pizza. It retails for an accessible price, however — $36 USD.
What's Driving This Trend
- Local Pizza Pop-ups
- Creating pop-up pizza shops in local communities that serve undeliverable and experimental pizzas could generate a unique and immersive experience for customers.
- Virtual Pizza Tastings
- With the rise of virtual events, hosting online pizza tastings featuring unique toppings and flavors could be a disruptive way to engage with customers and build brand loyalty.
- DIY Pizza Kits
- Providing customers with pre-packed ingredients and recipe cards to make their own undeliverable pizza at home could tap into the demand for at-home cooking experiences.
Who This Affects Most
- Fast Food Chains
- Fast food chains could use experiences like pop-up pizza shops as a way to create unique experiences and engage with customers beyond traditional delivery or dine-in options.
- Food Delivery Services
- Partnering with brands like Dominos to create virtual pizza tastings could increase demand for food delivery services by tapping into the growing virtual event trend.
- Pizza Toppings Suppliers
- Suppliers of specialty and unique pizza toppings could market their products to customers interested in making their own undeliverable pizzas through DIY pizza kits.
