Remembering when someone's birthday is coming is tough enough, let alone figuring out what to get them when the day actually comes; Gift Wink is a platform that helps hapless gift-givers to find better presents. The site uses a combination of data-driven analysis and human finesse to give users tailored gift ideas.
What sets Gift Wink apart from a gift idea blog is the company's personalization. Not only does the platform ask questions about the gift recipient, but it also asks givers about themselves, and it harmonizes the results from both of those to offer up selections. The site also lets users enter important birthdays into a calendar ahead of time, so it can push reminders through to users to keep them from having to scramble the night before.
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