The sight of giant white rabbits, glowing ones at that, is like something straight out of a children's book. But people don't have to use their imaginations if they are in London. Part of the Southbank Centre’s Winter Festival, these illuminating blow-up sculptures bring an endearing quality to the event, which is running until January 11, 2015.
Created by Australian artist Amanda Parer, who originally debuted them at the “Vivid Sydney” festival, the giant white rabbits make up an installation known as Intrude. According to her, they are meant to "explore the natural world, its fragility and our role within it." Granted, people are invited to interpret them in any way they choose. They are as majestic as they are adorable.
What's Driving This Trend
- Giant White Rabbit Installations
- Disruptive innovation opportunity: Create large-scale inflatable installations for public events and festivals to add a unique and enchanting experience.
- Illuminating Sculptures
- Disruptive innovation opportunity: Develop new ways of incorporating LED lights into sculptures and artworks, creating visually stunning and interactive pieces.
- Exploration of the Natural World
- Disruptive innovation opportunity: Utilize artistic installations and exhibits to raise awareness about environmental conservation and the impact of human activities on the natural world.
Who This Affects Most
- Art Installations
- Disruptive innovation opportunity: Combine art and technology to create interactive and immersive installations that captivate audiences and bring a new level of engagement.
- Event Planning
- Disruptive innovation opportunity: Incorporate unique and visually striking elements, such as illuminated sculptures, into event designs to create memorable and immersive experiences for attendees.
- Environmental Awareness
- Disruptive innovation opportunity: Use artistic installations and public exhibitions to educate and inspire the public about environmental issues, stimulating conversations and action towards sustainability.
