A new LED technology turns regular buildings into gigantic colorful ads. AG4 and GKD have designed Mediamesh and Illumesh, a method of lightning that lets developers place LEDs everywhere (even on windows). An eye catcher for sure, but likely unaffordable for most marketers.
"Ads this large moving at regular speeds could be disorienting and vomit-inducing, something that we're sure they're working on avoiding."
Implications - The advertising industry is abuzz with talk of whether or not online advertising is the death of all print and out of home media purchases. Thus, innovative media buyers are searching for (and even creating) new and inventive ways to use their surroundings as forms of media.
Turning Buildings Into LED Ads
More Stats +/-
In-Store Makeup Consultations
Luxury Performance Gaming Monitors
Doctors and Nurses Rebuilding Syria
Icy Eco-Architecture Challenges
Micro-Mosaic Wooden Dining Tables
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Mediamesh & Illumesh
- By: cosio55Sep 18, 2007 Updated: Apr 11 2011