In order to bring web publishing back to its roots, veteran designer John O'Nolan and his team decided to create the 'Ghost' platform. The entire user experience of the blogging platform was built to help bloggers write at their best. Every feature and function focuses on the mission of making writing a pleasure to do.
While the Wordpress blogging platform is already popular, it has moved on to become more of a complete website management system. Ghost wants to remove all of the extraneous features in order to make publishing as simple as possible. As a result, writers can spend more time blogging and less time making the blog work.
In addition to helping individual bloggers out, Ghost will also support news organizations. The platform aims to allow publishers to effectively manage editors and authors as easily as possible.