Stone Island's Ghost Collection Remakes Its Branding Badge
References: stoneisland & highsnobiety
Technical fashion brand Stone Island unveils its Ghost collection, made up of entirely monochromatic designs for the season. The range features designs made specifically with a remake of the iconic Stone Island badge. The color palette arrives in white, black, blue, and military green. In preparation for the Fall/Winter 2019/2020 range, the pieces are constructed from natural wool.
Notably, there are additional fabric touches that are man-made to ensure intricacy. The seasonal Ghost collection features sweaters, trousers, and knitwear. Some of the standout designs include the hooded jacket that is made with a diagonal military special wool and linen tela. It is also coated with resin on the interior to add waterproof elements. The hood includes a snap enclosure and cotton trimming as the rest of the jacket boasts slanted pockets and a standing chest pocket.
Notably, there are additional fabric touches that are man-made to ensure intricacy. The seasonal Ghost collection features sweaters, trousers, and knitwear. Some of the standout designs include the hooded jacket that is made with a diagonal military special wool and linen tela. It is also coated with resin on the interior to add waterproof elements. The hood includes a snap enclosure and cotton trimming as the rest of the jacket boasts slanted pockets and a standing chest pocket.
Trend Themes
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Monochromatic Technical Garments — The rise of monochromatic designs in technical fashionwear offers an opportunity for companies to innovate the use of natural and man-made fabrics to enhance functionality.
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Reimagining Branding Badges — Rethinking branding badges to incorporate new design elements and materials offers an opportunity for companies to differentiate their products and create unique experiences for consumers.
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Waterproof Fashion: Combining Form and Function — The trend towards waterproofing in tech-inspired fashion creates opportunities to innovate materials and design for fashion brands seeking to merge form and function.
Industry Implications
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Fashion and Apparel — Fashion companies can leverage technological advances to create new lines of monochromatic, waterproof, and functionality-enhanced garments.
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Textile Manufacturing — Textile manufacturers can develop new materials and technologies to meet the needs of fashion companies looking to create innovative and functional garments that incorporate natural and man-made fabrics.
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Design and Marketing — Design and marketing firms can offer branding services that provide innovative solutions for creating unique and functional branding badges.
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