The Ghazal 1 is Saudi Arabia's first foray into the world of car manufacturing. Created by by students at King Saud University, this minty-green bad boy was green-lighted for production earlier this week.
With its body being based around the Mercedes G-wagon, this Ghazal 1 is expected to sell around 20,000 models a year once production gets going. Although, if it is not gold-plated, or does not have a diamond-encrusted windshield, the high-rolling Saudi elite may not be interested in it.
Key Themes Behind This Trend
- Luxury Cars
- Opportunity to create more luxury car models that cater to the preferences of high-rolling consumers in Saudi Arabia.
- Domestic Manufacturing
- Disruptive innovation opportunity to establish a thriving car manufacturing industry in Saudi Arabia.
- Student-led Innovation
- Encouragement for educational institutions to support student-led innovation in the automotive sector.
Where This Applies
- Automotive
- Opportunity for automotive companies to tap into the emerging luxury car market in Saudi Arabia.
- Higher Education
- Potential for universities and colleges to invest in automotive engineering programs and support student-led innovation.
- Manufacturing
- Growth potential for the manufacturing sector in Saudi Arabia as it diversifies into car manufacturing.
