Blackstock & Weber introduce the new Getaway capsule designed specifically for the Spring/Summer 2022 season full of silhouettes prepared for the warmer time of the year. The new range updates fabrication for breathability and elevates the construction in doing so as well.
It retains the design language of the brand and unveils a range that stems from the idea of getting away and unwinding. Creative director and founder Chris Echevarria turn his attention to one of his favorite places to go and unwind, which is Puerto Rico for inspiration. This is due to the clear water and peaceful beaches, which is also the background to the lookbook that unveils items such as the Clasico Tassel Loafer and Ellis Penny Loafer.
Image Credit: Blackstock & Weber
Key Themes Behind This Trend
- Vacation-ready Footwear
- Designing footwear specifically for the Spring/Summer vacation season may revolutionize the footwear industry and attract a new customer base.
- Breathable Fabrication
- Developing and utilizing materials that prioritize breathability in footwear may become a critical market differentiator for brands.
- Destination-inspired Design
- Taking inspiration from popular vacation destinations like Puerto Rico may create a unique selling proposition for footwear brands.
Where This Applies
- Fashion
- Incorporating vacation-ready footwear into fashion lines for Spring/Summer seasons may attract new customers and increase brand appeal.
- Tourism
- Partnering with tourism boards or promoting footwear collection with certain destinations may help increase brand awareness and sales.
- Lifestyle
- Promoting vacation-inspired, comfortable footwear as part of a healthy and rejuvenating lifestyle may gain momentum as more consumers embrace wellness-driven products.
