Supermodal Jourdan Dunn fronts Vogue Japan's 'Get Into the Groove' editorial, a series lensed by iconic photographer Giampaolo Sgura. This editorial marks the revival of 80s-inspired apparel and is an homage to memorable ad campaigns from the colorful decade.
Whether referencing the playful print ads of Gianni Versace or Italian label Moschino, this bold editorial is a modern take on 80s opulence. Eccentric editor Anna Dello Russo styles the exclusive and mixes techni-colored furs with logo-adorned skirts and eye-catching accessory pieces.
Her most memorable picks include thigh-high, patent leather boots from Versace, logo-adorned satchels from Louis Vuitton and Dolce & Gabbana's lavish yet functional headphones -- audio accessories that are encrusted with decorative jewels and marked at a whopping $7000 price tag.
Key Themes Behind This Trend
- 80s-inspired Apparel Revival
- There is an opportunity to capitalize on the renewed interest in 80s fashion by creating modern versions of iconic pieces from the era.
- Logo-adorned Accessories
- Designing functional accessories with branded logos and embellishments creates an opportunity to tap into the luxury fashion market.
- Playful Print Ads
- Creating bold and colorful print ads that reference iconic campaigns from past decades will resonate with consumers who are looking for fashion that is both nostalgic and modern.
Where This Applies
- Fashion
- Luxury fashion brands can capitalize on the renewed interest in 80s fashion by creating modern versions of iconic pieces and accessories.
- Advertising
- Advertising agencies can create bold and colorful print ads that reference iconic campaigns from past decades to appeal to consumers looking for nostalgia and modernity.
- Technology
- Tech companies can partner with luxury fashion brands to create functional accessories with branded logos and embellishments that appeal to consumers looking for high-end audio accessories.
