Dual Personality Lookbooks

The George Wu Spring/Summer 2010 Collection is Mischievous

The title 'ANTIDOTE INTOXICATION' perfectly sums up the new George Wu Spring/Summer 2010 collection. The theme for this line is black and white.

What's interesting about this lookbook are the shadows, which have a life all their own. The model looks sweet and innocent, while the shadow shows a darker side.

Implications - The concept certainly makes the lookbook very entertaining to browse through. The model is styled in pretty dresses, short skirts, tummy-bearing tops and long vests. Throughout the lookbook the model is also styled with a tiny hat upon her head that looks like a crown.

Do you like the concept behind the Gorge Wu Spring/Summer 2010 collection?

Shadow Play Fashion
Opportunity for fashion companies to explore the use of shadows in their lookbooks as a unique way to add interest and depth to their collections.
Mischievous Themes
Opportunity for fashion designers to adopt playful and mischievous themes in their collections to stand out and add a sense of humor to their brand.
Contrasting Color Schemes
Opportunity for fashion designers to experiment with black and white color schemes in their collections to create a bold and graphic visual impact.

Where This Applies

Fashion
The fashion industry can explore the use of shadows and playful themes in their collections to create a signature look and stand out in the market.
Photography
Opportunity for photography studios to experiment with shadow and light to create unique and visually stunning imagery for fashion brands.
Graphic Design
Opportunity for graphic designers to create bold and contrasting black and white visual branding for fashion companies and products.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 57%
Freshness 8%