Scotch and whiskey are the traditionally more masculine options when it comes to having a drink, but Gentleman's Collection Wines are hoping to grab the attention of men to opt for a glass of red rather than a snifter of something else.
Created as a brand extension by Dr. Henry John Lindeman by his Australian wine company Lindeman, Gentleman's Collection Wines are crafted to be easy drinking while still keeping an air of refinement in the midst. The branding of Gentleman's Collection Wines is exactly what one might: old fashioned fonts help to accentuate the masculine aesthetic, while the color scheme is kept simple with white, black and accents of gold that sit perfectly on the wine-colored backdrop of the bottle.
Why This Trend Is Growing
- Masculine Wine Brands
- The trend of creating wine brands with a masculine aesthetic and target market could be an opportunity for companies to tap into an underserved market.
- Easy Drinking Wines
- The trend towards creating wines that are easy drinking while still maintaining an air of sophistication could be disruptive to the traditional highbrow wine industry.
- Cross-industry Brand Extensions
- The trend of extending a brand into new industries, such as a wine company creating a beverage targeted at a traditionally non-wine drinking demographic, could provide opportunities for expansion and growth.
Industries Being Reshaped
- Wine
- The wine industry may find success by creating new brands that cater to traditionally underserved markets, such as men.
- Alcohol
- The alcohol industry could benefit from creating easy drinking options with a sophisticated aesthetic, appealing to consumers who want to drink something more elevated than beer or spirits.
- Branding
- The branding industry may see growth in creating cross-industry brand extensions, helping companies expand their offerings and reach new audiences.
