Scotch and whiskey are the traditionally more masculine options when it comes to having a drink, but Gentleman's Collection Wines are hoping to grab the attention of men to opt for a glass of red rather than a snifter of something else.
Created as a brand extension by Dr. Henry John Lindeman by his Australian wine company Lindeman, Gentleman's Collection Wines are crafted to be easy drinking while still keeping an air of refinement in the midst. The branding of Gentleman's Collection Wines is exactly what one might: old fashioned fonts help to accentuate the masculine aesthetic, while the color scheme is kept simple with white, black and accents of gold that sit perfectly on the wine-colored backdrop of the bottle.
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