Gentle Monster and Heron Preston have officially launched their first-ever eyewear collaboration, a line of bold, bright, workwear-inspired shades. Staying true to the Heron Preston vision, these sunglasses incorporate the designer's signature 'Spirit Level.' In addition, an actual functioning bubble level – like those used by carpenters – is built right into the frame of glasses.
Boasting a distinct fashion-forward design, these sunglasses certainly stand out in comparison to other designer shades.
The large, UV-protective lenses are enclosed by the sharp edges of the frame, while the arms don Preston's striking orange coloring.
The collection features three pairs of sunglasses with differing colorways: the Level 0 01(B) with black lenses, the Level 0 NY1 in a navy gradient, and the Level 0 C1 in clear lenses.
What's Driving This Trend
- Workwear-inspired Eyewear
- Enterprising designers can tap into the trend of merging fashion and utility to create innovative eyewear that caters to professionals and enthusiasts alike.
- Multifunctional Accessories
- Designers can explore the market for multifunctional accessories that feature tools or gadgets, providing value-added propositions to customers.
- Bold, Customized Shades
- The rise of personalized fashion and bold, unique designs offers scope for eyewear manufacturers to create custom designs for customers seeking individuality.
Who This Affects Most
- Fashion
- Fashion designers and luxury brands can create workwear-inspired eyewear to cater to fashion-conscious workers and enthusiasts.
- Eyewear
- Eyewear manufacturers can incorporate multifunctional features, such as built-in levels and tools, into their products to provide unique value propositions to customers.
- Construction
- Construction equipment manufacturers can explore the market for customized, multifunctional eyewear that cater to workers' needs and preferences.
