H&M is Releasing a New Line Aimed at Gender-Neutral Young People
Justin Lam — December 14, 2018 — Fashion
References: gq-magazine & fastcompany
H&M has recently partnered with Swedish label Eytys to create a genderless fashion collection targeted at younger consumers. Releasing on January 24, 2019, the genderless fashion collection will be available in both stores and online. The collection will include shoes, clothing, and accessories for adults and kids alike all of which will be in line with Eytys' distinct aesthetic.
This aesthetic is key to the new genderless fashion collection as it drives the concept and pushes H&M towards a more avant-garde perspective. The collection will rely mainly on leather, suede, and cotton canvas, with some pieces featuring cotton twill, faux patent leather, nylon, and raw denim. In terms of color, the collection won't feature anything pink or brightly colored. Instead, the collection will consist of bottle green, school bus yellow, beige khaki, dark indigo, black, and white.
This aesthetic is key to the new genderless fashion collection as it drives the concept and pushes H&M towards a more avant-garde perspective. The collection will rely mainly on leather, suede, and cotton canvas, with some pieces featuring cotton twill, faux patent leather, nylon, and raw denim. In terms of color, the collection won't feature anything pink or brightly colored. Instead, the collection will consist of bottle green, school bus yellow, beige khaki, dark indigo, black, and white.
Trend Themes
1. Genderless Fashion - Opportunity for brands to create gender-neutral clothing lines that cater to the younger generation.
2. Collaborative Partnerships - The rise of collaborations between fashion brands opens up new opportunities for innovative and inclusive collections.
3. Avant-garde Aesthetics - There is a growing demand for fashion collections that push the boundaries of traditional gender norms and embrace unique styles.
Industry Implications
1. Fashion Retail - Retailers have the potential to tap into the genderless fashion trend by offering diverse and inclusive clothing options.
2. Youth Apparel - The youth apparel industry can capitalize on the demand for gender-neutral clothing targeted at younger consumers.
3. Textile Manufacturing - Manufacturers can explore new materials and production techniques to meet the needs of genderless fashion collections.
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