Rugged Weather-Ready Sneakers

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ASICS' GEL-PTG MT Sneaker Gets a Weatherized Makeover

— June 11, 2020 — Fashion
ASICS launches the latest iteration of the signature GEL-PTG MT sneaker model as the Japanese brand spotlights a weatherized update. The silhouette is offered in the colorway options of either black or white for a minimal finish. The top of the sneakers feature the brand's logo over the cushioned tongue.

Additionally, the sneakers also have a lace guard for protective purposes on top of the forefoot along with a metallic zipper in contrast to the rest of the tonal design. The cover can also be removed for a clean look overall. The uppers are constructed from a textured canvas material and have smooth leather paneling through the heel, sidewalls, toe cap, and eyelets.


Image Credit: ASICS

Trend Themes

  1. Weatherized Sneakers — Opportunity for brands to create sneakers that can withstand various weather conditions.
  2. Minimalistic Finish — Design trend of sleek and clean aesthetics in sneaker models.
  3. Removable Covers — Innovation opportunity to allow customization and versatility in sneaker design.

Industry Implications

  1. Footwear — Brands can explore new materials and technologies to create weatherproof sneakers.
  2. Fashion — Incorporating minimalistic designs can attract consumers seeking sleek and modern sneaker options.
  3. Apparel Accessories — Opportunity to develop removable sneaker covers as an additional accessory for customization purposes.
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