Essie is set to launch its new Gel Couture collection, which aims to simplify the process of applying gel polish. One of the problems with gel manicures is that they require UV light to apply. Now Essie is eliminating UV light from the process so that consumers can enjoy the benefits of a gel manicure without enduring the complicated application.
According to Essie, its new nail polishes can be applied with a simple two-step system that involves applying a single color and then a special top coat layer. There is no UV light involved and manicures are designed to last for up to 14 days at a time. The Gel Couture collection features 42 new colorful hues to choose from, meaning consumers can easily experiment with different shades.
The new collection is sure to appeal to consumers looking for an easier way to achieve a chip-free manicure without the need for a visit to the salon.