Busting out from an office cubicle is Seagate’s new viral nerdcore rap-to-the-max ad called “Stack the Memory”.
The clip is performed by the Sniper Twins, two geeky white rappers singing about upgrading their Mac.
Only bona fide geeks will understand all of the lyrics, but for the rest of us, it’s good for a giggle.
The opening declares that the video was filmed on company time… rebellious nerds.
Hearing a nerd invite another nerd over to his ‘crib’ to talk mouse, keys and bluetooth is just wrong!
Why This Trend Is Growing
- Nerdcore Music
- Creating music with a strong geeky theme could be an opportunity for disruptive innovation in the music industry.
- Viral Advertising
- Producing catchy and unique ads that can go viral on social media platforms is a disruptive innovation opportunity in the advertising industry.
- Tech-inspired Fashion
- Incorporating tech and nerd culture into fashion items, like t-shirts and accessories, is an opportunity for disruptive innovation in the fashion industry.
Industries Being Reshaped
- Music
- There is an opportunity for the music industry to explore and incorporate Nerdcore music to reach a new or underrepresented market.
- Advertising
- The unique format of this advertisement presents an opportunity for companies to create memorable and shareable ads.
- Fashion
- The intersection of tech, nerd culture, and fashion represents a potential for disruptive innovation in the clothing industry.
