Microsoft Joins Supervsn Studios on the HARDWARE Collection
Microsoft introduces its latest collaboration alongside Supervsn Studios on a new capsule together -- the HARDWARE collection is packed with apparel designs that are inspired by normcore. The head of the new range is the studio's creative director and designer Gavin Mathieu. The range itself includes silhouettes such as bomber jackets, tees, sweats, zipped cargo pants, denim shirts, unisex tops, bottoms, and much more. The graphic tees are detailed with the HARDWARE logo over the front of the design by the upper left chest section along with a large Microsoft screen save the image of the iconic blue sky and green grassy hill.
Speaking about the capsule, Mathieu states, "it made all of the sense in the world for me to design this collection for Microsoft because when I think back to my childhood, my first introduction to graphic design and digital art was on my pops computer on MS Paint and from there I ran with it. For me, that intersection of function, style and comfort is what inspired the Hardwear collection and collab with Microsoft. These pieces were designed for the person who cares less about what we wear, and more about what we create.”
Image Credit: Microsoft, Supervsn Studios
Speaking about the capsule, Mathieu states, "it made all of the sense in the world for me to design this collection for Microsoft because when I think back to my childhood, my first introduction to graphic design and digital art was on my pops computer on MS Paint and from there I ran with it. For me, that intersection of function, style and comfort is what inspired the Hardwear collection and collab with Microsoft. These pieces were designed for the person who cares less about what we wear, and more about what we create.”
Image Credit: Microsoft, Supervsn Studios
Trend Themes
1. Normcore-themed Apparel - Opportunity for fashion companies to incorporate normcore-inspired designs into their product lines.
2. Graphic Tees with Brand Logos - Opportunity for companies to collaborate on designs that incorporate their brands and logos into fashion pieces.
3. Unisex Clothing - Opportunity for companies to capitalize on the trend towards more gender-neutral and inclusive clothing styles.
Industry Implications
1. Fashion - Fashion companies can leverage this trend to develop new product lines and collaborations that appeal to consumers’ interest in normcore-inspired designs.
2. Technology - Opportunity for technology companies to collaborate with fashion brands on clothing pieces that showcase their brands and logos.
3. Retail - Retailers can incorporate normcore-inspired designs and unisex clothing styles into their product offerings to attract a wider audience and meet changing consumer preferences.
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