In an effort to differentiate itself from other social travel platforms, Scruff Venture is specifically targeting the gay travel market. This app gives the gay community added cultural knowledge that might not be mentioned in widely distributed travel guides or other apps.
Functioning as a "mini Facebook," the platform also allows Scruff members to connect with each other as they travel. This gives them the chance to both acquire extra insight, but also connect with locals. Travelling as a gay person can even be a dangerous pursuit in some countries, so the context Scruff Venture could provide could quite literally be life-saving. Fellow travellers can connect, plus they can discover gay events and gay-owned accommodations in places around the world.