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Strong Strand Stabilizers

Gatsby Moving Rubber is a Long-Lasting Wax That Works for Any Hair Type

— January 28, 2012 — Fashion
If you have ever desired to recreate the hairstyle of one of your favorite Japanimation characters, but found shortly after styling that your hair fell flat and that your pomade just couldn’t keep your locks in place, then Gatsby Moving Rubber needs to be the next product you purchase to help you achieve your hairstyling goals.

This hip line of hair waxes developed for men offers unparalleled strength and resilient hold when it comes to creating voluminous, spiky, messy or structured hair looks. Whether you have short, long, thick or fine hair, there is a Gatsby Moving Rubber formulated to keep your tresses looking perfect all day long. According to the product's site, what makes this styling aid so different from other waxes on the market is that it contains a “newly developed smooth polymer that creates a less sticky and light finish” that not only gives hair long-lasting style, but is also easy to restyle throughout the day by simply moving your hair into place with your fingers.

The waxes come packaged in electric-colored, rubberized containers featuring the brand’s insignia of either a capital letter G on the lid of the larger sized product or a small one on the cap of the lesser size. The wax itself is easy to apply, and has a mild green apple fragrance that fades when worked through hair, but that also provides for a reinvigorating sensation when you twist off the container's lid. There are even instructional videos on the company’s site that feature stylists who show you which waxes work best for specific hairstyles and how you can easily achieve the look you desire from home. Although Gatsby Moving Rubber is made in Japan, the product is available in select salons throughout North America and can be purchased online as well; it usually sells for around $20.00 or less. So if you’re looking for a styling product that can offer both a firm hold and a natural finish, then you need to give Gatsby Moving Rubber a try.
Trend Themes
1. Voluminous Hair Looks - Opportunity to develop innovative hairstyling products that provide unparalleled strength and resilient hold for creating voluminous hair looks.
2. Long-lasting Styling Aids - Opportunity to create styling aids with a newly developed smooth polymer that creates a less sticky and light finish, offering long-lasting style that can be easily restyled throughout the day.
3. Instructional Styling Videos - Opportunity to develop online instructional videos that demonstrate which styling aids work best for specific hairstyles and provide tips for achieving desired looks from home.
Industry Implications
1. Hair Care Products - Opportunity for hair care brands to create innovative waxes and styling aids that offer firm hold, natural finish, and cater to different hair types.
2. Salon Services - Opportunity for salons to offer Gatsby Moving Rubber and other similar styling aids as part of their hairstyling services.
3. E-commerce - Opportunity for online retailers to stock and sell Gatsby Moving Rubber and other styling aids to customers worldwide.
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